Bee The Change
Typography, Branding, Ux/ui, design systems
A word mark turned organization which promotes the awareness of and the step towards saving endangered bees.
I created a hand painted work-mark of the animal, bee. From there I went into Illustrator to make a more visually descriptive mark, testing multiple strategies of communicating. The final word-mark emulated buzzing, flight and striped through repetition, composition and negative space lined letter forms.
inital brainstorms + compositional studies
final wordmark
From here I created an organization with said mark as I hold heavy importance and interest in environmental issues. The goal of the campaign was to bring awareness to the cause, create more prevalent reasoning behind its effect on the world and prompt people to be that necessary change to ending this issue.
