Which Wich?
Design systems, Branding, ux/ui, illustration, photo manipulation
Revamping a sub sandwich shop to become something reminiscent of a rebel skateboard hobnobbed with sleek Swiss style.
With Which Wich we wanted to stand out, speak to the fun, edgy and fast paced life that our consumers have. We asked ourselves how can we capture a Zumiez into a submarine spot?
target personas
Jack. Male, 20 A college student skating in his free time. Looking for a hearty sandwich between classes and the skatepark. Jack wants lunch asap- nothing too pricey but definitely a cool shop to stop in during his day.
Abigail. Female, 27 As an entrepreneur, Abigail’s days are crammed with working on her business. She’s craving a swell meal and a fun spot to meet up with pals.
Alfred. Male, 40 Alfred works hard at his 9-5 and loves to hang out with his children whenever he can. He’s always busy and looking for a break in his mid-day to enjoy a lunch out with his kids.
