SAVE OUR BEE
Typography 1 & Personal Project
A word mark turned organization which promotes the awareness of and the step towards saving endangered bees.
Beginning in Typography 1 class, I created a hand painted work-mark of the animal, bee. From there I went into Illustrator to make a more visually descriptive mark, testing multiple strategies of communicating. The final word-mark emulated buzzing, flight and striped through repetition, composition and negative space lined letter forms.
Creating the Word-Mark
From here I created an organization with said mark as I hold heavy importance and interest in environmental issues. The goal of the campaign was to bring awareness to the cause, create more prevalent reasoning behind its effect on the world and prompt people to be that necessary change to ending this issue.
Creating an identity for the organization included research, brainstorming, sketching, benchmarking and color studies to therefore assemble pieces for applicable use.
Creating Organization Identity
Final Logo & Design Elements
final pieces
