Problem Space

In western history, cowboys are misrepresented with the erasure and overlook of queer presence. This video unwraps this hidden homophobia, helping shed light on their true identities, and providing representation for LGBTQIA audiences within this country’s past.

Design Solution

Reverse Cowboy is a sweet and bright piece which promotes viewers’ introspection and questions peoples’ implicit biases. Crafted with a wide audience in mind, this video showcases a playful blend of
found footage, illustrative animation, and image to capture attention, connect to individuals, and impose reflection.